Will the Ruling on Gender Based Pricing Change Insurer's Practises on Income Protection?

European Court of Justice in Luxembourg, 1 March 2011, decided to ban gender-based pricing. The court in Europe including the UK companies who need to stop gender-based pricing approach that has made it clear. The ruling comes into force in December 2012. Product categories covered by the court in his ruling was clearly the motor or car, have medical insurance and pension schemes.

Car segment, many women-only brands such as Sheilas Wheels and aggressive customer acquisition strategy has accepted the reality of the chase. They started to sell only to men but also to cut prices to make sure they have a more balanced gender division by December 2012. However, insurance companies and underwriters to the scene continues to be divided on this issue.

Other underwriters think the whole idea of ​​insurance at affordable prices for people to offload their risk is permitted. Areas of the insurance companies that default interest, they are penalizing others and are selective about excluding benefits.

Argument just does not stop there. Increasingly, insurers are concerned that other products such as income protection insurance will be targeted by the courts. Many major insurance companies such as Barclays and the banks of the mainstream, including women who offer preferential pricing. Income protection insurance is a growing reluctance among underwriters for women, allowing new products with preferential pricing. Some underwriters argue that the preferential pricing for income protection is removed, women have become unaffordable for the product will reduce the overall volume. Versions of these products categories in effect cutting push up the overall pricing.

In the next few months, it's Aviva, RSA and Lloyds underwriters tend to focus on these products, the views of some of the major players will be interesting to see. It is certain that gender-based pricing will affect income protection insurance. This is when and if not, then all can be said that a case - watch this space.

Kesh Thukaram protection insurance and property insurance in the UK is an insurance specialist. Well respected for his knowledge and product innovation is a hands-on skills, Kesh has invited several insurance companies and insurance products that help in designing customer acquisition and management processes. Kesh a distinguished public speaker and the landlord is a founding member of the Syndicate.

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